Why HubSpot is great news for your B2B business and your customers

Author: Chris Bayliss Author Chris Bayliss
Published: 22 February 2021
3 Minute Read

As an official partner, we might be biased when it comes to recommending HubSpot, but then with more than 100,000 companies in over 120 countries across the globe relying on HubSpot to grow their business, it seems we’re in good company.

HubSpot have built a huge reputation, and an equally large business, on the concept of inbound marketing. If you’re not quite sure what that means, Inbound is a methodology for growing your organisation. It’s all to do with building meaningful, lasting relationships with your prospects and customers through valuable content and experiences. Effectively, it empowers people to reach their goals at any stage of their journey with you.

The Hubspot CRM platform is a full suite of software built to power this inbound approach. So how exactly can you leverage it to your advantage?

Helping your teams work together

Let’s look at how your marketing, sales, service and operations teams can leverage the HubSpot platform to achieve their goals.

Ideally, all those teams will be working together to support the inbound experience throughout the buyer’s journey in a seamless way. That’s fine in theory but, in practice, alignment and process inefficiencies will often lead to friction and result in negative experiences for your customers.

HubSpot can facilitate a truly productive working model with Marketing generating qualified leads, Sales turning those leads into customers and Service converting customers into advocates.


Introducing the flywheel




You know the sales funnel? Well, it’s time to forget all about that and start thinking in term of the flywheel. The flywheel is a model adapted by HubSpot to explain the momentum you gain when you align your entire organisation around delivering a winning customer experience.


With the flywheel, you use the momentum of your happy customers to drive referrals and repeat sales. This momentum keeps your business spinning, as your entire organisation focuses on delivering a remarkable customer experience.


It pays to look after your customers


Today’s customers are well-informed and have higher expectations than ever before. When companies make short-term decisions that jeopardise long-term relationships, they risk losing a lot more than one customer. That’s because disenchanted customers use their influence to share their opinions quickly and widely.


HubSpot believe there is a better way to grow – a way to grow better. Companies that align their success with their customers, not only grow, but create loyalty from the people who matter most. When companies grow better, they meet even the highest customer expectations and the result is better business, better relationships and a better path to growth.


HubSpot CRM platform


In a nutshell, the HubSpot CRM platform provides you with the tools you need to deliver remarkable customer experiences that help spin your flywheel faster.


It’s all powered by the same database, so everyone in your organisation – marketing, sales, service and operations – is working on the same page. This enables that seamless interaction between teams and results in a more rewarding experience for your customers. Features of the platform include:


  • United platform to help you grow better – with access to the foundational tools you need
  • CMS Hub – develops your business by incorporating your website into your programme of growth
  • Marketing Hub – Marketing automation software with everything you need to attract the attention of your target audience, convert that attention into customers and then analyse and report on your successful efforts
  • Sales Hub – Powerful sales CRM that gives you deeper insight into your prospects, automates busy work and helps you close deals faster
  • Service Hub – Customer service software that delights users, scales support and delivers empathy at scale 

Other HubSpot benefits


You won’t be going it alone. HubSpot’s award-winning 24/7 customer service teams will support your business success every step of the way.


As HubSpot onboarding specialists, the friendly experts at the Enquiry Lab are the perfect people to help set you up with the platform. Your customised onboarding plan will help you get up to speed with HubSpot’s software quickly – and transition from legacy software like Salesforce with minimal disruption to your business.


All professional and enterprise customers get access to a customer success manager – your dedicated expert for all things HubSpot. They’ll take the time to get to know you, understand your company’s goals, and work with you on a customised plan to achieve them. If you’d like to know more about joining the HubSpot family, we can make your journey an effortless experience. So why not get in touch today.

More Like This

The CRM triggers that can power hyper-personalised communications

  • 1 minute read
    Published: 10 May 2022
    Author: Christina
  • Author Christina

The three paths to CRM-Powered Marketing success

  • 5 minute read
    Published: 4 April 2022
    Author: Rich
  • Author Rich

How to Power your Marketing with a CRM

  • 3 minute read
    Published: 14 February 2022
    Author: Alanah
  • Author Alanah

Subscribe to our newsletter

Receive our latest blogs, eBooks, videos and offers.